Make Things People Want

V's Make People Want Things

Last week’s Find Your Tribe sparked something beautiful.
Thank you for the messages, shares, and stories, they reminded me that what we’re really craving isn’t followers… it’s fellowship.

This week however, I found myself in different kinds of rooms —
boardrooms, studios, war rooms — helping executives implement AI the smart way.
Not the hype. Not the headlines.
But the real question:

How do we integrate AI without flattening culture?
How do we make it a superpower, not a suppressor?

One company I worked with is dedicating an entire week to teaching everyone — from interns to the C-suite, how to use AI with intention.
That’s the work that moves me.
Because when the whole team learns the tools, not just the technologists, you don’t just automate — you amplify.

Inside these conversations, I saw something both humbling and hopeful.
Leaders are relearning leadership.
Teams are reorganizing around craft, not hierarchy — small pods of engineers, creatives, and marketers working more like ecosystems than departments.
There’s empathy. There’s accountability.
There’s also exhaustion.

We’re all trying to balance velocity with meaning.
The AI revolution promised more freedom — and somehow gave us more meetings.
Everyone wants “10x more, 10x faster.”
But faster isn’t always better; sometimes it’s just louder.

In this blur, I keep returning to one simple truth:
The only thing we really have left is community and connection.
Not a community of consumption — but a community of contribution.

Because these tools aren’t here to erase what we’ve already learned.
They’re here to help us rewire how we work — to turn head knowledge into heart knowledge.
To build systems that feel human, not hollow.

Still, it’s been a week of insecurities.
People are quietly asking:
Am I still relevant?
Am I keeping up?
Do I still belong here?

That’s the new imposter syndrome.
We’re all kids again on a new playground, learning the rules as we go.
And that’s okay — because learning is the new leadership.

Recently, I am reminded of the phrase — “less is more.”

Popularized by the modernist architect Ludwig Mies van der Rohe. It represents his minimalist design philosophy, which emphasizes simplicity, clarity, and reducing a design to its essential elements to achieve greater impact.
Once, it meant elegance.
Then came “more is more,” and everything exploded.
Now, we’re somewhere else entirely —
in an age where creators and consumers are the same person.
The maker and the marketer.
The producer and the participant.

And it’s changed everything.
User-generated content isn’t noise anymore — it’s the new point of view.
Because creativity is no longer owned by a few; it’s a shared frequency.

But there’s something new emerging — something bigger, weirder, and wilder.
We’re stepping into an era where we can make things… that make things… that make things.
Infinite loops of creation.
Infinite possibilities for meaning — or manipulation.

That’s why intention matters more than ever.
We’ve spent decades making people want things.
Now we need to make things people want.

That’s the pivot.
That’s the future of culture.

It’s not about speed.
It’s not about scale.
It’s about soul.

Because when we create with intention, we don’t just fill the feed — we feed the field.
We create alignment, not algorithms.
And that’s what community really is.

Not audience.
Not automation.
Alignment.